Louis Vuitton Women’s Voyager Show Resee
Shanghai Women’s Pre-fall 2024
Resee Livestream Highlights
PRODUCTION BY
Central Studios Shanghai 奂镜
EDITED BY
Gigi Wong
2024
Resee event for Louis Vuitton Pre-Fall 2024 show
held in Long Museum West Bund, Shanghai
on Red aka (Xiaohongshu)
1-minute recap for social media use
About the show
To attract more young Chinese people, the luxury Maison presented a resee live-streaming on China's popular social media platform Red (Xiaohongshu), achieving 470,000 visitors, setting a record for the luxury vertical on the platform.
They are also launching a pop-up store on Red for the first time and realized "see now buy now".