Resee event for Louis Vuitton Pre-Fall 2024 show
held in Long Museum West Bund, Shanghai
on Red aka (Xiaohongshu)

1-minute recap for social media use

About the show

To attract more young Chinese people, the luxury Maison presented a resee live-streaming on China's popular social media platform Red (Xiaohongshu), achieving 470,000 visitors, setting a record for the luxury vertical on the platform.

They are also launching a pop-up store on Red for the first time and realized "see now buy now".